SDA India is an online resource for Software, Development,IT, Architecture, Open Source, Mobile, Security, Databases, Delphi, C, OS, Asp, .Net, Php, Xml, Java
From the News Desk
Monday, 8. October 2007
Yahoo Turns to India for Solutions, Hosts Hack Day in Bangalore
Hacks are clever solutions that are inspiring and mischievous all at the same time, said Yahoo's VP of Product Strategy Bradley Horowitz as he kicked off the Open Hack Day in Bangalore. Previously held in the US and London the Hack Day, sponsored by the Yahoo! Developer Network, is an event where engineers spend a day just building stuff they think is innovative and creative.
The event which saw over 100 engineers in attendance, began with hack-related presentations from some of the Web’s most respected developers. Then they spent 24 hours hacking on a collection of tools, APIs, and data. The day ended with with awards for the winners. Previous internal hack fests have thrown up cool ideas such as map mixing and shopping by color which Yahoo has plugged into its search applications.
At the Open Hack Day, Horowitz sounded positive about the online advertising market, saying that Yahoo smart ads cater to a good experience and adds value. While mos ads act as a punishment for the viewer, Yahoo considers them as gifts since Yahoo's ad system is transparent for the viewer to see.
Bradley Horowitz, head of Yahoo!'s advanced development division, at Yahoo! open Hack Day in India [More Pics]
In September this year, Yahoo bought US's fifth largest online ad provider BlueLithium for USD 300 million. The acquisition was aimed at helping Yahoo to build a third-party advertising network that in turn will help it to compete with rivals such as Google and Microsoft. BlueLithium is known for is its behavioral targets that allows marketers to target users based on the sites they’ve visited, as well as demographic and geographic characteristics.
Earlier, in July, Yahoo also bought a stake in a Indian Internet advertising company. Yahoo acquired anywhere between 35-50 percent of Tyroo Media, based in Gurgaon, located in the outskirts of New Delhi. Tyroo places advertisements on a network of about 1200 Web sites. The service is suitable for smaller businesses, allowing them to design graphic or text-based ads and choose Web sites that will bring them a targeted audience. Advertisers need not have a web site of their own and most dealing can be done via email or SMS.
India’s online market, currently among the top ten in Asia, has been attracting hordes of companies wanting to get a share of the pie, which is expected to be worth USD 10 billion by 2015. Late last year, South Africa based Nasper Media launched its site Ibibo.com (I Build, I Bond) hoping to attract young bloggers in India. AOL, part of the Time Warner group also launched a India specific site aol.in in April this year, its first in a developing market.
Yahoo is excited about the market and sees growth. He said the maximum inventory for the company will now go into the Ad Exchange. Globally the other focus areas for the company globally are on marrying a mobile to a PC, initiatives in regional languages which will help it create a sizeable audience in the B and C level cities, and identifying new opportunities in communication, mobile, search, mail, messenger and advertising.
Pranesh Anthapur, CEO of Yahoo's R&D division in India, said the company's main aims in India are to acquire new users, build a robust technology and distribution platform, focus on local languages and invest more in India. After its stint in Bangalore, the Hack Day now moves to the UK.
(From Right) Bradley Horowitz, Pranesh Anthapur and David Filo at Yahoo! open Hack Day in India [More Pics]
The seven year old Internet giant, and the darling of the Web 1.0 generation, has lately been struggling with losing its advertiser base to competitors such as Google and Microsoft and dwindling investor faith. After Jerry Yang took over from Terry Semel as the CEO, he put out a 100 day revamp notice to boost changes within the company that will help it to get back on track.
The latest casuality in that revamp is Gregory Coleman, executive vice president of global sales, who will exit the company in February 2008. Yahoo! president Susan Decker has also sent a memo to the staff to announce that a new global sales organisation has been created to aid the company in restoring advertisers faith in the company. Hillary Schneider will lead the new sales division called as Global Partner Solutions. This team will deal with all of the company's partners, including advertisers, agencies, resellers, publishers, ad networks and developers.
The event which saw over 100 engineers in attendance, began with hack-related presentations from some of the Web’s most respected developers. Then they spent 24 hours hacking on a collection of tools, APIs, and data. The day ended with with awards for the winners. Previous internal hack fests have thrown up cool ideas such as map mixing and shopping by color which Yahoo has plugged into its search applications.
At the Open Hack Day, Horowitz sounded positive about the online advertising market, saying that Yahoo smart ads cater to a good experience and adds value. While mos ads act as a punishment for the viewer, Yahoo considers them as gifts since Yahoo's ad system is transparent for the viewer to see.
Bradley Horowitz, head of Yahoo!'s advanced development division, at Yahoo! open Hack Day in India [More Pics]
In September this year, Yahoo bought US's fifth largest online ad provider BlueLithium for USD 300 million. The acquisition was aimed at helping Yahoo to build a third-party advertising network that in turn will help it to compete with rivals such as Google and Microsoft. BlueLithium is known for is its behavioral targets that allows marketers to target users based on the sites they’ve visited, as well as demographic and geographic characteristics.
Earlier, in July, Yahoo also bought a stake in a Indian Internet advertising company. Yahoo acquired anywhere between 35-50 percent of Tyroo Media, based in Gurgaon, located in the outskirts of New Delhi. Tyroo places advertisements on a network of about 1200 Web sites. The service is suitable for smaller businesses, allowing them to design graphic or text-based ads and choose Web sites that will bring them a targeted audience. Advertisers need not have a web site of their own and most dealing can be done via email or SMS.
India’s online market, currently among the top ten in Asia, has been attracting hordes of companies wanting to get a share of the pie, which is expected to be worth USD 10 billion by 2015. Late last year, South Africa based Nasper Media launched its site Ibibo.com (I Build, I Bond) hoping to attract young bloggers in India. AOL, part of the Time Warner group also launched a India specific site aol.in in April this year, its first in a developing market.
Yahoo is excited about the market and sees growth. He said the maximum inventory for the company will now go into the Ad Exchange. Globally the other focus areas for the company globally are on marrying a mobile to a PC, initiatives in regional languages which will help it create a sizeable audience in the B and C level cities, and identifying new opportunities in communication, mobile, search, mail, messenger and advertising.
Pranesh Anthapur, CEO of Yahoo's R&D division in India, said the company's main aims in India are to acquire new users, build a robust technology and distribution platform, focus on local languages and invest more in India. After its stint in Bangalore, the Hack Day now moves to the UK.
(From Right) Bradley Horowitz, Pranesh Anthapur and David Filo at Yahoo! open Hack Day in India [More Pics]
The seven year old Internet giant, and the darling of the Web 1.0 generation, has lately been struggling with losing its advertiser base to competitors such as Google and Microsoft and dwindling investor faith. After Jerry Yang took over from Terry Semel as the CEO, he put out a 100 day revamp notice to boost changes within the company that will help it to get back on track.
The latest casuality in that revamp is Gregory Coleman, executive vice president of global sales, who will exit the company in February 2008. Yahoo! president Susan Decker has also sent a memo to the staff to announce that a new global sales organisation has been created to aid the company in restoring advertisers faith in the company. Hillary Schneider will lead the new sales division called as Global Partner Solutions. This team will deal with all of the company's partners, including advertisers, agencies, resellers, publishers, ad networks and developers.
