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Serena Software has introduced the availability of “Business Mashups” to capitalize on increasing interest in service-oriented architecture (SOA) and software as a service (SaaS). “For many years we’ve helped the world’s largest companies build sophisticated mission critical applications. The problem is that IT can’t innovate quickly enough to satisfy the demand. In fact, most IT departments have five to 10 times the number of requests for applications than they have capacity to deliver,” said Jeremy Burton, Serena president and CEO. “Businesses need a quicker way to build applications and a quicker way to deploy them. If IT builds a rich SOA platform, then power users can innovate on top of it and ‘mashup’ new applications quickly. Using a SaaS model, those Business Mashups can quickly be deployed and accessed for a few dollars per user per month. That’s our new business – tools to build Business Mashups on top of SOA, and SaaS to deliver.

“Consumer Mashups – now Business Mashups”

Just as Web 2.0 technologies have made it possible for millions to create custom Web applications using open APIs and tools from companies such as Google and Facebook, Serena’s Mashup Composer makes it easy to visually design business mashups that automate common business activities.

Creation of the “Mashup Marketplace”

• To accelerate the creation and use of business mashups, Serena also will provide an online marketplace where users can find, buy and sell pre-packaged mashups, Web services and professional services. This marketplace, the Mashup Exchange, will spur a revolution in the way that partners and end-users collaborate to confront the "long tail" of IT applications—projects that individually are too small to warrant dedicated IT support yet, when taken collectively, represent tremendous business opportunity.
• The new Mashup Exchange will use SOA (service-oriented architecture) and SAAS (software-as-a-service) to deliver the online marketplace where partners will build, buy and sell business mashups

For more on the cutting-edge of SOA, SaaS, Enterprise Web 2.0, Mashups and more, register for SOA India 2007, a three day conference at the Indian Institute of Science (IISc), Bangalore, India.