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From the News Desk
Wednesday, 16. July 2008
Paulsen Joins Experian As the New VP & GM
Experian, a global information services company, has appointed Joseph M. Paulsen as senior vice president and general manager of its Integrated Marketing Services (IMS) business. Prior to joining Experian, Paulsen was the general manager of Fair Isaac’s Marketing Services Business and had full profit and loss responsibility for their multi-channel marketing database business.
As the senior vice president and general manager of IMS, it would be now Paulsen’s responsibility to lead the strategic direction of IMS by leveraging Experian’s vast data resources which provide marketers with a better understanding of their best customers, the ability to find new prospects, forecast new locations and markets, and measure marketing value, noted Experian.
Paulsen has also served as director of operations for Consulting Services and was a member of FICO’s executive committee. Previously Paulsen was a consulting partner at PriceWaterhouseCoopers.
As the senior vice president and general manager of IMS, it would be now Paulsen’s responsibility to lead the strategic direction of IMS by leveraging Experian’s vast data resources which provide marketers with a better understanding of their best customers, the ability to find new prospects, forecast new locations and markets, and measure marketing value, noted Experian.
Paulsen has also served as director of operations for Consulting Services and was a member of FICO’s executive committee. Previously Paulsen was a consulting partner at PriceWaterhouseCoopers.
